Retail Projects
SERAPIAN MILANO POP-UP SHOP
Serapian Milano is a Milan base, family-run brand well known for their high quality production of leather items. All their products are 100% made in Italy by highly skilled artisans and refined materials and they are regarded as beacons of style and elegance.
Project Details
Brief
To design a temporary shop that could represent the brand identity, have high capacity for product display and be eye catching to attract customers.
Scope
Concept Design | Layout and Space Planning | Detailed drawings | Review and approval of contractor’s shop drawings and materials | Quality control of furniture production and Site Works | Follow up of defects rectification
Location
Harbour City, Hong Kong
The Serapian Milano pop-up store embraces the iconic Italian craftsmanship and elegance that the brand is known for. By juxtaposing the materials, the small space is able to combine dynamic displays with eye-catching patterns.
Neutral colours and transparent displays enhanced the contrast of the pop up shop against the bright white of the surrounding mall, adding a lightness to the space.
